SEXUALLY-EXPLICIT: Not really… how’s FTC-EXPLICIT?

February 9, 2005 at 6:10 pm Leave a comment

The Federal Trade Commission (“FTC”) has announced that it has reached a settlement with an adult website operation that used third-party affiliates to send spam to consumers with deceptive subject lines like “Payment declined.” The body of the e-mails contained sexually explicit advetisements for Sobonito Investments, Ltd.’s website. The agreement requires that Sobonito comply the CAN-SPAM Act, which forbids deceptive subject lines in advertisements and requires that adult content be labeled “SEXUALLY-EXPLICIT:” in the subject line.

The settlement agreement can be read here. The FTC’s press release can be read here. A post by Prof. Eric Goldman on the agreement can be read here.

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Entry filed under: Uncategorized.

The FCC: The Agency that Fined Me? Just when you thought it was safe to say @$&!%!

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