Big Corp.’s Little Secret: dilution law before Congress

February 24, 2005 at 6:00 pm Leave a comment

Prof. Eric Goldman over at the Technology & Marketing Law Blog posts this comment on the recently introduced Trademark Dilution Revision Act of 2005 (HR 683). The most notable (pro plaintiff) provisions in the law include: overturning Moseley v. Secret Catalog Inc. (a.k.a. the “Victoria’s Secret case” or the “Victor’s Little Secret” case) and buttressing those same rights holders misappropration claims when an infringer willfully trades on the recognition or reputation of a famous mark. Although many of these issues dovetail into other federal infringement actions, rights holders — at least those more astute than Victoria’s Secret — currently depend on state unfair competition and dilution laws to support such claims.

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