Sweetener ads have bad aftertaste for McNeil

April 8, 2005 at 8:20 pm Leave a comment

McNeil Nutritionals is finding out that isn’t enough sugar in the world to make a legal bill for eleven lawsuits taste better. The maker of Splenda, an artificial sweetener, is being sued by two competitors in federal court and by seven consumer groups in state courts over Splenda’s “made from sugar, so it tastes like sugar” ad campaign. The bad news: Splenda isn’t made from sugar. The good news: another suit has been dismissed and an eleventh has been stayed. Sweet!

See Tresa Baldas, Artificial Sweetener Draws Volley of Very Sour Lawsuits, National Law Journal (Apr. 8, 2005).

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Entry filed under: All Posts, False Advertising, Lawsuits.

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