No more Budweiser lizards’ greatest hits CDs in India

April 14, 2005 at 8:25 pm Leave a comment

In India, you cannot advertise for cigarettes or alcohol on television, but many liquor companies have been pushing their brands on Indian television in a practice known as “surrogate advertising.” Surrogate advertising involves advertising for products using a company’s brand to promote other products sold using that same brand. For example, it is technically acceptable to promote Smirnoff cassettes in television ads in India, but not Smirnoff vodka.

Now India’s ministry of information & broadcasting is planning to amend the applicable law to stop this practice. Currently, Section 7 (2) of the Cable Act states that “no broadcaster is permitted to show an advertisement which promotes directly or indirectly, sale or consumption of cigarettes, tobacco products, wine, alcohol, liquor or other intoxicants, infant milk substitution, feeding bottle or infant food.” But the new law will also include a clause that says that “any advertisement for a product that uses a brand name which is also used for cigarette, tobacco product, wine, alcohol, liquor or any other intoxicant will not be permitted.” And yes, infant milk substitution and feeding bottles are no-nos in Indian tv ads, which only makes me wonder what kind of infant milk substitutes are sold in India when they fall in the same section as vodka and cigars.
See Prakriti Prasad, Government is all set to clamp down on brand extensions by liquor companies, Business Standard (Apr. 13, 2005)


Entry filed under: All Posts, Drugs & Alcohol, International.

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