FDA to gawk at celebs pitching prescription drugs

October 30, 2005 at 7:00 am Leave a comment

Today’s Boston Globe has an article on celebrity testimonials/endorsements of prescription drugs, noting that:

Celebrity drug pitches previously generated enmity when stars appeared on television talk shows and told about how various treatments helped them, without mentioning they had been paid by drug companies to make the glowing endorsements.

”That was a practice that got the drug industry a lot of bad press. And rightly so,” said Bob Ehrlich, former Parke-Davis vice president of consumer marketing.

The Food and Drug Administration will address this and other direct-to-consumer drug advertising issues in hearings this Tuesday and Wednesday.

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Entry filed under: All Posts, DTC, FDA.

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