P&G has bones with GSK’s “misleading” Boniva ads

January 6, 2006 at 7:00 am 1 comment

BonivaAccording to a BrandWeek report, Procter & Gamble and Sanofi-Aventis have sued Roche Pharmaceuticals and GlaxoSmithKline for false and misleading advertising of the osteoporosis drug Boniva. P&G and Sanofi have a competing drug called Actonel. P&G claims that Boniva advertising incorrectly claims that it reduces the risk of non-spine fractures at rates comparable to other treatments, but the label and clinical data does not support that claim. The suit was filed in the Southern District of New York.

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Entry filed under: All Posts, DTC, False Advertising, Lawsuits.

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1 Comment Add your own

  • 1. Pirsey  |  April 22, 2009 at 6:43 am

    After reading through this article, I just feel that I really need more information on the topic. Can you share some resources please?

    Reply

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