Chip maker faces fake fat lawsuit after rebranding

January 7, 2006 at 7:00 am 1 comment

Remember the WOW! chips that contained olestra, otherwise known as the “fake fat”? Last year, Frito-Lay rebranded the fat-free chips under its LITE line. Now a consumer group is threatening to file a lawsuit under a consumer-friendly deceptive-advertising law in Massachusetts unless the company puts a warning label on snacks with the fat substitute. The lawsuit would be filed on behalf of 30-year-old Lori Perlow, a 30-year-old woman claiming that she got stomach cramps and had to quickly use the bathroom after eating the Ruffles Lite. The group believes that Frito-Lay rebranded snacks containing olestra to trick consumers into thinking the snacks did not contain olestra. Frito-Lay claims that it changed the name because Light “seemed to convey the product’s benefits much more than ‘Wow!’ did.” According to Frito-Lay spokeswoman Aurora Gonzalez,
“It’s an extremely safe product, well-tested… If the law says we don’t have to have (a label), we don’t see the need for it either.”

See David Koenig, Consumer group threatens Frito-Lay with lawsuit over fake fat, Boston Globe (Jan. 4, 2006).

See also Woman May Sue Frito Lay After Getting Stomach Ache,


Entry filed under: All Posts, False Advertising, Lawsuits, State Law.

TTABlog continues to be a cite for sore eyes Aftermarket program bulletins are not advertising

1 Comment Add your own

  • 1. Idetrorce  |  December 16, 2007 at 2:34 am

    very interesting, but I don’t agree with you


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