Food for Thought? Snack and soda ads challenged

January 19, 2006 at 9:00 am Leave a comment

Lawsuits about advertising unhealthy products to children continue to pull in the press as the Center for Science in the Public Interest announced its intent to file a lawsuit against Viacom and Kellogg Co. that will claim that the companies engaged in unfair and deceptive advertising by marketing “food of poor nutritional quality” to children under 8 years old. This lawsuit was announced as the Center also announced that it will delay a lawsuit against cola companies that would challenge the advertising and sale of soda in schools. Both Pepsi-Cola Co. and the Coca-Cola Co. are negotiating with the Center and the American Beverage Association has taken steps to limit the sale of soda in schools.

Both suits aimed to take advantage of favorable laws in Massachusetts that allow individuals to sue company’s for deceptive advertising as private attorneys general.

See:

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Entry filed under: All Posts, Childrens Advertising, False Advertising, Lawsuits, State Law.

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