Disclosure adds umph to buzz marketing

January 20, 2006 at 7:00 am 1 comment

I’ve discussed why disclosure is important in word-of-mouth advertising, also known as “buzz” marketing, because of the potential problems with the Federal Trade Commission or state regulators. Now a study by a Northeastern University professor suggests disclosure is more than a sound legal practice. According to the study, buzz campaigns were more likely to be passed on to other consumers — at a rate of 70% — when an advertiser is disclosed.
See Matthew Creamer, Disclosure Doesn’t Hamper Word-of-mouth Marketing, AdAge.com (Jan. 19, 2006).


Entry filed under: All Posts, Buzz Marketing, FTC.

Food for Thought? Snack and soda ads challenged Welcome to the Advertising Law Blog

1 Comment Add your own

  • 1. Tariq.Saeed  |  July 4, 2007 at 11:55 am

    Contact Law finds you UK solicitor or recommended commercial lawyer in all areas of law including company, commercial, conveyancing, employment, family, immigration, divorce, wills, probate, inheritance. In all areas of the UK including London, Manchester, Birmingham, Edinburgh.

    When you first contact solicitor, make sure about the cost involved. This won’t be an exact amount, but will give you an idea of how much you may have to pay. Some website give you free services in hiring like a top is contactlaw.co.uk.Some solicitors may offer an initial interview for free. You should always concern with the total charges.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


January 2006
« Dec    

Most Recent Posts

%d bloggers like this: