Posts filed under ‘FDA’

Group launches website to counter DTC ads

Commercial Alert, a consumer advocacy group, has launched a new website: The site was created to challenge direct to consumer advertising for prescription drugs.


January 23, 2006 at 8:26 pm 5 comments

Celeb drug endorsements getting healthy dose of ink

More news on celebrity endorsements of prescription drugs, this time in an article in Pharmaceutical Marketing:

America’s habit of paying high profile celebrities large sums of cash to extol the virtues of specific products through any and all media channels has in the past landed the drugs industry in hot water. Some have claimed that adverts for Vioxx featuring Olympic athlete Dorothy Hamill, who suffers from arthritis, boosted the number of prescriptions prior to the drug’s withdrawal over heart attack and stroke claims.

Yet, pharma continues to invest in match-making famous faces with brands and disease awareness initiatives. Bristol-Myers Squibb (BMS) has secured cancer survivor and seven-times winner of the Tour de France, Lance Armstrong, as a face for its corporate brand as well as its print advertising campaign.

BMS is careful to note that Armstrong is used in brand advertising and not product advertising, a distinction that may not be meaningful to the FDA.

November 1, 2005 at 8:00 pm Leave a comment

FDA to gawk at celebs pitching prescription drugs

Today’s Boston Globe has an article on celebrity testimonials/endorsements of prescription drugs, noting that:

Celebrity drug pitches previously generated enmity when stars appeared on television talk shows and told about how various treatments helped them, without mentioning they had been paid by drug companies to make the glowing endorsements.

”That was a practice that got the drug industry a lot of bad press. And rightly so,” said Bob Ehrlich, former Parke-Davis vice president of consumer marketing.

The Food and Drug Administration will address this and other direct-to-consumer drug advertising issues in hearings this Tuesday and Wednesday.

October 30, 2005 at 7:00 am Leave a comment


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